This is a glamour shot of the Commodore PET Mini, a DIY 3D-Printing project to build your very own, functional and cute Commodore PET Mini replica, probably one of the cutest retro-computers ever.

How nostalgic UX suddenly became a global trend

And why we love products inspired by our childhood memories.

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Over the recent years, we’ve watched many unfortunate and overwhelming events all happening at once—the pandemic, wars, climate disruptions, and more. All these circumstances have prompted many of us to seek joy in everyday life. That desire has contributed to a proliferation of the nostalgia trend that helps us go back to the better times.

American Psychological Association defines nostalgia as:

“Longing to return to a place to which one feels emotionally bound or recalls as being better than the present in some way.” (Source)

Our memory is an extremely powerful and magical tool that, with photographs, everyday sounds, and even smells, can take us back to memorable moments we didn’t know we’d ever miss. With one song you suddenly hear playing from your speakers, you can move back in time and space, retrieve your past self for a moment, and instantly boost your mood. Thus, even though it may not seem like it, nostalgia is unquestionably a positive emotion that brings inspiration and optimism into daily life. On top of that, in uncertain times, it can give us hope for a better future.

Nostalgia as a global trend

Recently, we’ve been surrounded by nostalgic content across social media, seething with fashion, lifestyle, and music trends from the 80s, 90s, and early 2000s. Because of the growing interest in evocative content, many companies started launching products resembling objects from our childhood and teenage years.

UX design has also been an area influenced by the nostalgia trend. If you look at some of the most recently successful digital products, many of them succeeded because their target users already felt an emotional connection to their concepts before those products launched. Let me delve into some examples that show how nostalgia has served as an inspiration for shipping successful user experiences around the world.

1. Pokémon GO

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