Hi, I'm Michalina!
/me-ha-lee-na/
I’m a London-based Customer Experience Strategist, certified UX Manager, and UX Coach. I specialize in helping businesses improve their strategies, boosting sales in e-commerce space, optimizing customer experience, A/B testing, and conducting UX audits.
My Story
It’s All Started With a UFO Invasion...
My passion for design and tinkering has been slowly evolving since early childhood. As a 5-year-old, I was torturing my grandmother to teach my how to sew. As a 7-year-old, I co-designed my first UFO invasion during local art workshops for children. Although it was the last “invasion” I have ever designed, some of my later work was frequently displayed at my local World Trade Center.
Here Came the Music!
As a 8-year-old, I performed my first piano recital along my teacher, and by 11, I had started composing my own songs. This was also when my fascination with technology became more apparent—I was learning how to compose music in Logic Pro and trying to make my MySpace page more appealing using CSS. My coding skills even landed me my first “client”: a friend who asked me to customize her MySpace page in exchange for my favorite candy.
Design vs. Technology
In high school, I noticed that my family and friends frequently turned to me for help whenever they encountered problems with computers and other devices. That made me wonder what I could do to make technology more user-friendly and help a wider group of people.
Later on, my interests encouraged me to continue honing my skills in countries at the forefront of innovation—South Korea and Japan.
Recent Work Experience
UX Designer at Fortnum & Mason
Jan 2023 – Now. London, UK
E-Commerce UI/UX Designer at Canon EMEA
Nov 2021 – Jan 2023. London, UK
UI/UX Designer at Moonbay Labs
Jun – Nov 2021. London, UK
Freelance UX/UI Designer
Jun 2017 – Sep 2019
Certifications
Certificate in User Experience Management
Nielsen Norman Group · Mar 2024 · ID 1077234
Contentsquare Certified Expert
Contentsquare · Jan 2022
Advanced Google Analytics
Google · Jan 2022
Conversation Design Course
Botsociety · Jul 2021
Awards
UK User Experience of the Year (Canon EMEA)
Nov 2022 · Issued by UK eCommerce Awards
Education
Bachelor of Fine Arts in Interaction Design
Ewha Womans University. Seoul, South Korea
Graduated as the first international student ever studying a design major.